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Reddit Growth Engine

“reddit doesn’t reward brands. it rewards the person who answered the question nobody else could. be that person.”

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Overview

1. Months 1-2: Karma Foundation (comment-first approach, zero self-promotion)
2. Months 3-5: Value Post Engine (original technical posts)
3. Months 6-9: Product Visibility (choco.tools, Traceo, Baselinx launches)
4. Ongoing: AI Citation strategy (structuring answers for ChatGPT, Perplexity, Google visibility)

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Core Principles

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The 90/10 Rule

• 90% of Reddit activity is comments (builds karma and recognition)
• 10% is original posts (cashes in karma for visibility)
• Never reverse this ratio

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The Aerospace Bridge

• Deploy naturally in comments
• Let people ask about it
• Never lead with the credential
• Let the credential emerge from substance

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The Anti-Marketing Register

• Linking your product unprompted
• Ask Me Anythings that are product pitches
• Posting identical content across multiple subreddits
• Generic motivational founder content
• The word “passionate” or “innovative”

• Answering questions nobody else answered well
• Sharing real failures alongside successes
• Providing specific numbers and evidence
• Saying “I don’t know” when you don’t
• Acknowledging competing tools exist and are good
• Being the person who adds a data point, not an opinion

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Primary Tier 1 Subreddits

• r/SaaS (200K, HIGH ICP density) — experienced founder register
• r/microSaaS (100K, HIGH ICP density) — indie hacker register
• r/webdev (2M, MEDIUM ICP) — technical depth register
• r/golang (200K, MEDIUM-HIGH ICP) — experienced Go developer
• r/rust (300K, MEDIUM ICP) — learning Rust from Go background

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Secondary Tier 2 Subreddits

• r/ExperiencedDevs (200K, VERY HIGH ICP for senior engineers)
• r/systemsengineering (30K, VERY HIGH ICP for Traceo + aerospace credentials)
• r/programming (6M, LOW ICP but massive visibility)
• r/Python (1.5M, MEDIUM ICP for AI orchestration)

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8 Post Types That Earn Karma

1. The Bridge Post — real experience from Domain A applied to Domain B
2. The Pain Point Post — describe a specific problem, ask if others feel it
3. The Technical Deep Dive — explain how you solved a real engineering problem
4. The Honest Numbers Post — share real metrics from your build
5. The Comparison Post — objective comparison of tools or approaches
6. The Tutorial Post — step-by-step guide to achieve something
7. The Discussion Starter — pose a genuine question you want answered
8. The Process Post — share a non-tech process with photos and results

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Daily Comment Routine

• 09:00 GMT: Check r/SaaS and r/microSaaS new queue (15 min, 2-3 substantive comments)
• 12:00 GMT: Check r/golang or r/rust or r/webdev (10 min, 1-2 technical comments)
• 18:00 GMT: Check r/ExperiencedDevs or r/systemsengineering (10 min, 1 deep comment)
• Weekend: r/mead or r/fermentation (10 min, personal interest)

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POSTIE Configuration for Reddit

platform_overrides:
  reddit:
    brand_voice: "technical + humble + evidence-based"
    mythology_weight: 0.2  # Lowest of all platforms
    max_insider_score: 2
    self_promotion_rules:
      max_self_promo_ratio: 0.10
      never_link_product_unless_asked: true
    forbidden_on_reddit:
      - "All Wonka mythology"
      - "All Null0 identity references"
      - "Golden Ticket mentions"
      - "Any emojis"
      - "Any hashtags"
      - "The word 'passionate'"

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Success Metrics

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Timeline Phases