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IRIS Rebrand Launch Arc

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The Campaign

IRIS (Inter-Recursive Intelligence Sprite System) is a rebrand and productisation of the PERSONA planning corpus. The launch narrative follows three acts: Foundation, Build, Ship.

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Messaging Pillars

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1. Schema-First, Then Code

“We wrote 4,700 lines of specification before a single line of application code.” The iris-specs repo (JSON Schema, OpenAPI, gRPC proto, governance docs) was fully committed before any SDK or service work began. This is the anchor for technical credibility.

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2. Three Tiers, Zero Coupling

IRIS works standalone (Tier 1). Choco integration is optional (Tier 2). MERIDIAN federation is advanced (Tier 3). Each tier is a separate repo. Deleting Tier 2 and 3 doesn’t break Tier 1. This is the anchor for product positioning — IRIS is not a plugin for Choco.

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3. Martian-Themed Epics

Olympus Mons, Valles Marineris, Elysium Planitia. The Mars naming convention (inherited from STRATT’s Ares III crew) creates a memorable, distinctive brand language.

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Content Calendar

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Week 1: Foundation Story

  • Design journal: “Why We Killed the Monorepo on Day One” — the moment of correction, why microservices won
  • Technical post: “58 FORGE Issues in 20 Minutes: How We Planned IRIS” — FORGE methodology showcase

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Week 2: Schema Story

  • Design journal: “4,700 Lines of Spec, Zero Lines of Code” — schema-first philosophy
  • Code walkthrough: iris.schema.json deep dive — Sprite, Council, Chain types explained

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Week 3: Architecture Story

  • Design journal: “Three Tiers, Zero Coupling” — the decoupled product architecture
  • Comparison post: “MCP Bridge vs. Monolithic Integration” — why IRIS chose MCP for Tier 2

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Post-Launch: Community

  • GitHub Discussions on iris-specs (the gathering place)
  • Example council templates (Dendrite, Pathfinder, HAB-COUNCIL)
  • “Create Your First Sprite” interactive guide on iris.dev

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Show HN Title Candidates

  • “Show HN: IRIS — A three-tier sprite engine for AI agent councils”
  • “Show HN: We built a schema-first sprite configuration engine (JSON Schema → SDK → API)”
  • “Show HN: IRIS — Orchestrate AI agent councils with cryptographic fingerprinting”
Winner criterion: “sprite engine” is novel enough to generate curiosity clicks. Lead with the schema-first angle for HN’s engineering audience.

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Target Metrics

  • GitHub stars: 100+ in first week (across all iris-hq repos)
  • npm/PyPI installs: 500+ in first month
  • Community issues: < 24hr response time
  • Design journal: 3 entries published before launch

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Cross-References

  • iris-hq/iris-specs#6 (TASKSET: Public Release)
  • iris-hq/iris-specs#16 (TASK J04: Launch materials)