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TikTok Growth Engine

“tiktok is not a feed. it’s a search engine wearing a entertainment costume. optimise for intent, deliver with personality.”

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Overview

1. Months 1-2: Launch Sprint (account setup, first 20 videos, series pilots)
2. Months 3-5: Series Engine (all 5 series running, search optimization)
3. Months 6-9: Product Visibility (choco.tools, Traceo, Baselinx reveals)

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Five Core Video Series

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1. Boxes and Arrows (Architecture)

• Format: Face to camera + whiteboard draw
• Length: 45-60 seconds
• Hook: Question or controversy
• Search Intent: How to architect software
• Cadence: Biweekly
• Topics: Backend language choice, gateway vs edge, microservices, language polyglot
• Insider Score: 2-3

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2. Rocket to Repo (Founder Journey)

• Format: Face to camera narrative
• Length: 30-60 seconds
• Hook: Story or confession
• Search Intent: Aerospace to software career transition
• Cadence: Biweekly
• Topics: First script, satellites, leaving Boeing, building alone, the factory
• Insider Score: 1-2

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3. One Minute Aerospace (Education)

• Format: Face to camera + diagram overlay
• Length: 45-60 seconds (strict)
• Hook: Did you know or challenge
• Search Intent: How does aerospace work explained simply
• Cadence: Biweekly
• Topics: AFDX, satellite positioning, DO-178C, ion thrusters, aircraft software
• Insider Score: 1

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4. Things Nobody Told Me (Founder Reality)

• Format: Face to camera tight crop
• Length: 30-45 seconds
• Hook: Nobody told me / I wish I knew
• Search Intent: Starting a SaaS business mistakes
• Cadence: Weekly
• Topics: Starting with zero connections, cost of solo build, post-ship reality, first 10 users
• Insider Score: 1

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5. Code Review in 60 Seconds (Technical Deep Dive)

• Format: Screen recording + voiceover
• Length: 45-60 seconds
• Hook: This code has a bug / spot the problem
• Search Intent: Code review golang rust python
• Cadence: Weekly
• Topics: Goroutine leaks, Rust ownership, API security, CRDT merges, Python performance
• Insider Score: 3-4

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The 7 Hook Types

1. Controversy Hook — bold claim that divides opinion
2. Story Hook — personal moment that creates curiosity gap
3. Question Hook — direct question implying a mistake
4. Did You Know Hook — surprising fact delivered deadpan
5. Confession Hook — I wish someone had told me
6. Challenge Hook — can you spot the bug
7. Contrast Hook — then versus now / expected versus reality

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Filming Rules

• Camera: Smartphone only
• Orientation: Vertical always
• Lighting: Window light preferred
• Background: Workspace or plain wall
• Eye contact: Direct to camera 80% of the time
• Energy: Calm confidence, not hype
• Outfit: Same 2-3 tees rotation (Mundus Sine Caesaribus signature)

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Editing Rules

• Tool: CapCut
• Cuts: Every 3-5 seconds (dead air kills completion)
• Text overlay: Key phrase per section
• Subtitles: Always (80% watched without sound)
• Music: Low background only if fits

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TikTok SEO Strategy

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Keyword Placement Layers

1. Spoken in first 5 seconds (TikTok transcribes audio for search index)
2. On-screen text overlay (first frame, large readable font, 3 seconds minimum)
3. Caption body (first 50 characters contain primary keyword)
4. Hashtags (3-5 max: 1 broad, 2 niche, 1 series, 1 searchable)

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Target Search Terms by Series

• Boxes and Arrows: how to choose backend language, go vs rust, microservices architecture
• Rocket to Repo: aerospace to software career change, switching careers to tech
• One Minute Aerospace: how do satellites work, DO-178C, aerospace explained, ion thruster
• Things Nobody Told Me: starting a SaaS mistakes, building alone founder, first 10 users
• Code Review: code review golang, rust ownership, api security, goroutine leak

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Weekly Content Calendar

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Standard Week (Phase 1)

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Accelerated Week (Phase 2)

• Monday: Boxes and Arrows
• Tuesday: Things Nobody Told Me
• Wednesday: Code Review in 60 Seconds
• Thursday: Rocket to Repo
• Friday: One Minute Aerospace

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TikTok Bio Phases

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Phase 1 — Launch (April-June)

aerospace engineer → builder
MEng astronautics · building things that last
🔗 devarno.com

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Phase 2 — Product Visibility (July-September)

from satellite telemetry to verified docs
building choco.tools · traceo
follow the build 👇
🔗 devarno.com

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Phase 3 — Launch (October-December)

former Boeing 777X · now building Baselinx
docs that prove themselves · requirements that trace themselves
🔗 link below

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POSTIE Integration

platform_overrides:
  tiktok:
    brand_voice: "raw + confident + educational"
    max_insider_score: 3
    script_rules:
      max_length_seconds: 60
      ideal_length_seconds: 30-45
      hook_window_seconds: 3
      spoken_keyword_before: 5
      one_idea_per_video: true
    editing_rules:
      tool: CapCut
      cuts: "every_3_to_5_seconds"
      subtitles: "always"
    forbidden_on_tiktok:
      - "Full Wonka mythology"
      - "Enterprise pricing or sales content"
      - "LinkedIn professional register"
      - "Polished corporate video"
      - "The word 'passionate' or 'innovative'"

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Success Metrics

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Timeline Phases