STRATT Marketing Strategy Engine
The Devarno / Null0 Brand Campaign Specification Status: ACTIVE — first post live 18:54 28 Mar 2026 Handle: @devarno.com (Bluesky) · @Dev4rno (X) · u/Dev4rno (Reddit) Org: github.com/stratt-hq · npm @stratt-hq Canonical: stratt.run Universe: SOL1 · The Martian · Project Hail Mary · Null0 Rule: lowercase voice. STRATT stays caps. No hashtags on impact posts.The Core Principle
Every post you make should be answerable with one silent thought from the reader:“of course someone with that background built it this way.”You never say it. It just has to be true. And it already is. The engine has three gears:
- Low gear — sol log entries. Zero creative overhead. Just post what happened.
- Mid gear — credential and technical posts. One insight, one connection, one line.
- High gear — narrative arc posts. The film wave, the naming stories, the identity reveals.
Campaign Trail Index
| ID | Trail | Gear | Cadence | Purpose |
|---|---|---|---|---|
| CT-01 | FILM_WAVE | High | Expires ~Apr 20 | Ride Project Hail Mary cultural moment |
| CT-02 | STRATT_ORIGIN | High | 6 posts total | The naming story arc |
| CT-03 | AEROSPACE_BRIDGE | Mid | Every 2 weeks | Credential → product logic |
| CT-04 | SOL_LOG | Low | Weekly | Build diary, zero anxiety |
| CT-05 | PROTOCOL_NATIVE | Mid | Every 10 days | Technical depth for engineers |
| CT-06 | DOMAIN_ACTIVATION | High | 7 weeks (May–Jun) | Sol-by-sol council launches |
| CT-07 | MERIDIAN_BUILD | Mid | Every 2 weeks | Architecture posts |
| CT-08 | NULL0_EMERGENCE | High | Phase 3 trigger | Identity reveal arc |
| CT-09 | CHOCO_SIGNAL | Low | Occasional | Early hints toward platform |
| CT-10 | REDDIT_BRIDGE | Mid | Monthly | Aerospace credential in technical communities |
The Master Calendar
Now — Week 4 (Film wave + Origin arc) Timeline spans from March 28 through launch phase, with structured cadence across 10 campaign trails.- Week 1-4: Film wave (Eva Stratt narrative) + Origin naming stories
- Week 5-8: Technical depth posts + Origin completion + Domain activation setup
- Week 9-14: Sol-by-sol domain activation (Dev, Neuro, Finance, Nutrition, Legal, Film, Arts)
- Phase 3: Null0 emergence + Choco signals (post-STRATT traction)
Platform-Specific Rules
- Bluesky (@devarno.com) — primary channel, post first always
- X (@Dev4rno) — same day, identical text
- LinkedIn — longer form, domain activation posts only
- Threads (@Dev4rno) — +1 day, more personal register
- Reddit (u/Dev4rno) — standalone posts, no cross-post
Key Callouts
- Never explain the mythology unprompted
- Never apologise for silence
- Never hashtag an impact post
- Never post excited — calm certainty wins
- Never post twice in one day
- Never delete a post — the log is the log
- The one sentence: Post what happened. Show the work. Let the credential do the explaining.