Campaign Brief
Concept: “The Factory After Dark”
The cho-co documentation platform now has a fully unified dark mode built on warm chocolate browns and golden accents — not the generic navy/purple that every SaaS product defaults to. This is a differentiator worth amplifying.Key Messages
- “Dark mode that actually matches the brand.” Most products bolt on dark mode as an afterthought — we built ours from cocoa beans to golden bars. Every pixel is thematic.
- “Your code looks better in chocolate.” Syntax highlighting themed to match the factory — golden keywords, warm strings, muted steel-blue functions. Code blocks that feel like they belong.
- “Documents that grow up.” Version indicators evolve from a raw cocoa bean to a golden chocolate bar as your documentation matures. The factory rewards refinement.
Content Ideas
- Screenshot carousel: Side-by-side before/after — navy vs chocolate dark mode
- Short video: Quick 15s walkthrough of dark mode across factory rooms
- Thread/post: “5 details in our dark mode that most people won’t notice” (heading parchment tint, golden shimmer v5+, badge stamp, code theme, scrollbar styling)
- Developer angle: “How we built dark mode with zero
dark:Tailwind classes” — technical credibility post about the CSS custom property approach
Channels
- GitHub README showcase (before/after screenshots)
- Dev.to / Hashnode technical post (CSS architecture angle)
- Twitter/X thread (visual, punchy, 5-tweet thread)
Timing
Ship alongside next cho-co deployment. Screenshots should be taken from production after deployment confirms visual parity.Success Metrics
- GitHub stars delta on cho-co repo
- Social engagement (likes, shares, replies)
- Organic traffic to choco.devarno.cloud (UTM tagged from posts)